As the Strategist, Commerce Media you will:
Campaign Management:
Build, drive and optimize successful Search DSP Retail Media (Walmart, Kroger, Target, Instacart, and more) marketing campaigns within the commerce media ecosystem to meet and exceed goals for a full roster of eCommerce clients.
Proactively and independently develop sophisticated omnichannel commerce media strategies to drive success tailored to each client's unique goals and challenges
Maintain expert-level knowledge of relevant commerce media platform(s) applicable for book of business and proactively educate clients on program updates and benefits as they occur
Maintain annual certifications for relevant commerce media platforms applicable for book of business
Performance Tracking & Optimization:
Proactively and independently assess and diagnose omnichannel opportunities for improvement, and effectively implement changes that will ensure sustainable achievement of growth, retention, and profitability targets of your clients
Identify new marketing opportunities and methods to repurpose existing strategy to optimize brands' awareness and drive sales volume; even on other commerce media platforms
Achieve Same Store Growth targets of clients you manage or support
Data Analysis & Reporting:
Communicate omnichannel strategy behind your clients' KPIs by confidently interpreting trends, leveraging cross-channel data/insights, and making recommendations based on digital marketing analytics and the broader commerce media landscape
Collaboration:
Exemplify innovative thought leadership both within your respective vertical/channel and broader commerce media landscape, advance agency best practices, and contribute insights internally and externally
Actively coach, mentor, and delegate tasks and responsibilities to junior members on joint accounts where you serve as lead with successful execution
Client Communication:
Foster rapport with top tier clients on the phone, over email, and in person (as needed) to cultivate a strong working relationship with clients and partners.
Ability to intuitively and successfully tailor client-facing communication and presentations based on audience, client personality, internal/external goals, and client's holistic business objectives
Drive forward client relationships striving for Client Satisfaction score of 9 or above and Client Retention of 95% of above
Professional Qualifications:
5-7 years of experience in commerce Media, Retail Media with a proven track record of executing successful campaigns with monthly budgets of $100k
Experience with commerce media platforms such as Walmart, Criteo, Kroger etc.
Skai, Analytic Index, and Helium10 experience preferred
Demonstrated success analyzing data and using analytics tools to drive marketing decisions
Advanced computer skills including Microsoft Excel and PowerPoint
Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.