Job Description

Sponsorship Coordinator  

January 2025

This full-time in-office position is based in our office in Broomfield, CO.

The Feed is the global sports performance marketplace for athletic nutrition and optimization. At The Feed, we curate the best sports nutrition, high-performance supplements, gear, and superfoods. From professional to passionate amateur, the new wave of athletes is the core of our brand. We sponsor professional athletes and everyday fitness enthusiasts to help people optimize human performance.

Position Overview: As The Feed’s Sponsorship Coordinator, you'll be the go-to hub for Feed sponsorship and ambassadorship. You'll be at the heart of coordinating Sponsored by The Feed (SBTF) campaigns with our Feed athlete community and ensuring smooth operations across our sponsorship ecosystem. This fast-moving, high-ownership role is perfect for someone who loves working with athletes, thrives in a fast-paced environment, and gets energy from coordinating multiple moving pieces simultaneously.

Roles and Responsibilities:

Sponsorship Execution & Campaign Coordination

• Execute sponsorship deliverables and coordinate key vendor campaigns, including athlete recruitment and seeding initiatives
• Create email campaigns and campaign briefs for monthly activations
• Coordinate creation and distribution of promotional materials for campaigns
• Spearhead all SBTF gatherings, including webinars
• Track analytics of campaigns to present to the broader marketing team

Athlete Engagement & Inquiries

• Conduct sponsored athlete onboarding calls and vetting processes
• Spearhead bi-annual audits on Feed credit consumption and athletes' adherence to sponsorship agreements
• Stay up-to-date on social profiles of sponsored athletes and monitor athlete sentiment
• Manage the sponsorship inbox and provide excellent customer service to athletes
• Process various types of inbound sponsorship inquiries, including clubs, podcasts, events, and special cases
• Coordinate weekly rides and communication with our Zwift community

Operations & Administration

• Handle purchasing and product coordination for inventory needs in relation to vendor campaigns through the SBTF program
• Troubleshoot software issues in the sponsorship platform
• System maintenance and process optimization for sponsorship workflows
• Update and maintain sponsorship calendars, including bi-monthly newsletter emails

Marketing & Communications Support

• Manage sponsorship community channels and engagement across platforms
• Support the marketing team at events and provide "boots on the ground" support for higher-profile events

Summer Intern Coordination

• Onboard, train, and be the go-to contact for The Feed’s sponsorship interns
• Assign calls and emails to interns and integrate them into the sponsorship ecosystem
• Monitor the performance of sponsorship campaigns and provide real-time feedback
• Help create and execute strategies for athlete engagement  
• Recommend new tactics/approaches to optimize sponsorship performance

Technical Competencies:

• Bachelor's degree or equivalent experience in business, marketing, or related field
• Proven experience in marketing, partnership coordination, or athlete representation within the sports or fitness industry
• Strong communication skills, with the ability to build and maintain effective relationships with athletes and clubs
• Strong understanding of endurance athlete space and passion for working with athletes
• Familiarity with digital marketing tools, analytics platforms, and social media channels
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines
• Willingness to travel during the week and on weekends and work flexible hours as needed to support partnership and athlete activities

Salary range: $60,000 - $70,000 (depending on experience) 

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Paid time off and paid holidays
• Employee discount

Additional Information

This position will remain open until filled.

Equal Opportunity Employer

At The Feed, we believe athletes come from all backgrounds, and we’re committed to building a diverse and inclusive team. We provide equal employment opportunities to all employees and applicants and prohibit discrimination or harassment of any kind in accordance with federal, state, and local laws.

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