Job Description
Atlanta, Georgia
We are seeking a motivated and results-driven Marketing Manager to own the firm’s marketing strategy, execution, analytics, and growth system. This role blends manager-level leadership with hands-on digital execution. The Marketing Manager will strengthen the firm's lead generation pipeline through strategic digital marketing, community-facing initiatives, and referral network development.
What We Offer You
- Competitive salary: $70,000-80,000 (+quarterly bonus opportunities)
- Comprehensive healthcare benefits
- Retirement benefits
- Work/Life balance with hybrid options available
- Opportunities to lead creative campaigns and shape new media channels (podcast, YouTube, etc.)
- A collaborative, mission-driven culture that encourages growth and creativity
Responsibilities:
- Develop and execute quarterly marketing plans aligned with firm growth goals.
- Manage and safeguard brand identity; ensure consistent voice across all channels.
- Oversee and coordinate with vendors (e.g., SEO, ads etc.).
- Collaborate with COO and CEO on lead generation, ROI tracking, and KPI performance.
- Create and manage content calendar (social media, reels, blog posts, newsletters).
- Optimize the firm's website, landing pages, SEO, and digital ads.
- Write and design newsletters, case highlights, community spotlights, and digital resources.
- Manage Mailchimp, social platforms (IG, YouTube, etc.), and future podcast/YouTube content.
- Partner with our Community Relations & Outreach Coordinator (CROC) to align outreach + digital efforts.
- Support planning and promotion of community events/partnerships.
- Strengthen the firm's referral network through strategic touchpoints, storytelling, and CRM nurturing.
- Track KPIs: new matters, cost per lead, conversion rates, campaign ROI.
- Provide monthly reporting to the COO and the CEO with insights to optimize plans.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in marketing (law firm or professional services preferred, but not required).
- Proven track record of driving measurable results (leads, conversions, ROI).
- Strong skills in digital marketing tools: SEO, social media, email campaigns, analytics.
- Excellent writing and design skills for content creation.
- Demonstrated ability to manage vendors, coordinate with internal staff, and drive accountability.
- Highly organized, creative, coachable, and aligned with our mission: Our Firm Cares.
About Company:
Council & Associates, LLC is a personal injury law firm based in Atlanta that advocates fiercely for clients who’ve suffered serious, life-changing injuries. We are known for delivering exceptional legal results while maintaining a high-touch, client-first experience. As we continue to grow, we are seeking a Marketing Manager to expand our brand presence, build trust through storytelling, and help shape our voice across digital platforms
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